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Washington Examiner

Search engine Luxxle challenging Google with lenses for searching online

“It Takes an Entirely Different Approach Than Any of the Other Search Engines Out There,” Luxxle Spokeswoman Said

Rising search engine platform Luxxle is competing against Google by offering users a new way to navigate the internet and letting them use lenses to filter searches by political leaning. A Luxxle spokeswoman told the Washington Examiner. “Our approach is one that you won’t see with any other search engine. We offer far better results, unbiased results, superior privacy.”

“It’s just a much more enhanced experience and one that really puts the users in control,” she said. Luxxle began in 2018 when tech entrepreneurs noticed a lack of perspective in traditional search engines, according to Koweek. The engine launched in 2022, and the biggest challenge when competing with platforms like Google is name recognition, she said.