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Snapchat Partners with Issa Rae’s Ensemble, rolls out new AR ad tools

The Social Platform Will Bring the Olympics and Other Sports Coverage to the Platform This Summer

Snapchat is rolling out new content initiatives and tools for marketers.

On Wednesday night, executives for Snap Inc., the parent company of Snapchat, shared new creator programs and sports programming initiatives, along with new AR tools for marketers to use on the platform, during its annual NewFronts presentation.

The presentation came in the wake of strong Q1 earnings: The company’s revenue increased 21% to $1.19 billion, triggering a 23% jump in stock price. And it comes a few months into the rollout of its new marketing campaign: “Less social media. More Snapchat.”