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TikTok Begins Launch Of Instagram Competitor ‘Notes’ App

TikTok Has Begun Rolling Out Its New Photo-Sharing App in Select Markets, Including iOS and Android Users in Canada and Australia

“The TikTok Notes experience is designed for those who would like to share and engage through photo content,” the ByteDance-owned company posted on X, adding that this rollout marks “the early stages of experimenting with a dedicated space for photo and text content” with the app.

Listings on Apple’s App Store as well as the Google Play Store make clear that some of the app’s features are not available on Instagram, including the ability to type headlines for images above the user’s photo-caption. The screenshots show that posts appear on the home page in two-column grids — similar to the look of Pinterest — with a page where users can view posts from people they follow and another “For You” page.