Avatar photo

Industry News Source

TikTok launches Travel Ads to capture trip planning moments

TikTok’s New Travel Ads Let Brands Reach High-Intent Travelers with Personalized, AI-Optimized Campaigns that Drive Discovery and Bookings

Travel Ads leverage TikTok’s travel intent model and catalog integration to automatically serve personalized creatives at scale. Smart+ AI powers campaign setup, creative generation, and delivery optimization, aiming to convert discovery into bookings seamlessly.

,