Uber Will Sell In-Car Ads in New York City, Reversing a Longstanding Ban
New Yorkers Groan at Backseat Ads, but Uber is Betting on its Data and Design to Flip Perception
Starting in June, people hailing an Uber in New York City may be greeted by more than just their driver. JourneyTV, Uber’s in-car ad network, will begin running video ads on the tablets installed in some ride-sharing vehicles across the city. Ads will range from 15-second spots to longer 30-, 60-, and 90-second formats, as well as full-length trailers.