Walmart Pushes Further Into the Ad Business
Walmart is Bringing Ads to an Aisle Near You as Retailers Chase New Moneymakers
Walmart is pushing into in-store advertising to capitalize on its huge reach and chase growth in higher-margin businesses. Walmart shoppers will soon see more third-party ads on screens in self-checkout lanes and TV aisles; hear spots over the store’s radio; and be able to sample items at demo stations. Retailers have a unique opportunity to offer targeted ads, but have to be careful not to irritate or overwhelm shoppers.