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Walmart Pushes Further Into the Ad Business

Walmart is Bringing Ads to an Aisle Near You as Retailers Chase New Moneymakers

Walmart is pushing into in-store advertising to capitalize on its huge reach and chase growth in higher-margin businesses. Walmart shoppers will soon see more third-party ads on screens in self-checkout lanes and TV aisles; hear spots over the store’s radio; and be able to sample items at demo stations. Retailers have a unique opportunity to offer targeted ads, but have to be careful not to irritate or overwhelm shoppers.