WPP Achieves Media Singularity, Unveils Industry-First ‘Large Marketing Model’
The “Large Marketing Model” is Allegedly Capable of Turning Trillions of Data Signals Into Predictive Actionable Intelligence
In what it claims to be an industry-first, WPP Media this morning unveiled what it calls a “Large Marketing Model” capable of turning “trillions of data signals into predictive actionable intelligence, so you can perform in every channel, every market and with every consumer globally.” Or at least, that’s what a freshly YouTube-posted sizzle reel claims.
The new “LMM” is named “Open Intelligence,” and the reel, press release and press contacts assert it is — to their knowledge — an industry-first data platform capable of what sounds like Singularity-level omniscience: “It’s always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the world’s most sophisticated feedback loop.”
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