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51% of Gen Z women prefer TikTok, not Google, for search

New Survey Finds Gen Z Prefers TikTok Due to the Video Format of the Results and More Relatable and Personalized Answers

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. Although Google dominates search in the U.S. (77.5%) and globally (83.5%), Google has acknowledged TikTok search as a growing threat. Look no further than TikTok introducing search ads.