OpenAI Partners With Vox Media And The Atlantic To Bridge ChatGPT With Journalism
This Collaboration Will Integrate Vox Media’s Portfolio and The Atlantic’s Articles Into ChatGPT and Other OpenAI Products
The partnership aims to enrich ChatGPT’s 100 million users with trusted journalism from Vox Media’s properties, including Vox, The Verge, Eater, New York Magazine, The Cut, Vulture, and SB Nation. The Atlantic’s articles will also be accessible within OpenAI’s platforms.
Vox Media will leverage OpenAI’s technology for both audience-facing and internal applications, enhancing tools like The Strategist Gift Scout. Additionally, the partnership will bolster Forte, Vox Media’s first-party data platform, by improving creative optimization and audience targeting for advertisers.
The Atlantic will collaborate with OpenAI to shape future news experiences in ChatGPT and other products. This includes developing an experimental microsite, Atlantic Labs, to explore AI’s role in journalism. Queries surfacing The Atlantic will feature attribution and links to the full articles on their website, enhancing visibility and audience engagement.
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