Tuesday • February 20, 2024
It Plans to Make the New Tool Widely Available to Marketers in the Second Half of The Year
“This obviously demonstrates that we believe GenAI is an enabler and can be something that is effective for our business when used responsibly,” said Joy Robins, global chief advertising officer.
The new technology, which is being created internally at the Times, will deliver a recommendation for where an ad campaign could perform best based on its message or objectives. The tool can also be used to target niche audiences that were previously unidentifiable based on their interests, aspirations and opinions. For example, a car company looking to position itself as family-friendly might use the tool to align some of its messages with articles about technology and others to pet owners across the Times’ site and app.
Monday • February 5, 2024
‘Signals’ Will be Written Entirely by Journalists with Microsoft’s Chatbot Acting as a Research Tool
Microsoft is teaming up with media website Semafor on a new project that uses ChatGPT to aid in the creation of news stories, The Financial Times has reported. It’s one of several journalistic collaborations Microsoft is set to announce today, and follows a New York Times lawsuit filed against the software giant and its partner, OpenAI, for copyright infringement.
Semafor, co-founded by former Buzzfeed editor-in-chief Ben Smith, will create a feed called “Signals” that will be sponsored by Microsoft for an undisclosed but “substantial” sum, the report states. It will highlight breaking news and analysis, offering a dozen or so posts per day. All stories will be written entirely by journalists, with the AI effectively acting as a research tool.
Tuesday • October 24, 2023
The Media Streaming Service Saw Monthly Active Users Rise 26% to 574 million
Tuesday • October 17, 2023
Snapchat Launches Embed Features To Allow External Posting for the First Time
“Snapchat has introduced new embedding features, allowing users to share content on external websites. Users can now embed Lenses, Spotlight videos, public Stories, and profiles into online articles and websites.
The new embed features mark Snapchat’s latest efforts to expand its content beyond the confines of its mobile app. This provides creators with new avenues for distributing their work and gaining exposure.”
Monday • October 9, 2023
To Compete With X, Instagram’s Threads Will Launch Demanded Feature
“The addition would be another step toward making Threads more competitive with X as the Instagram-run app aims to capitalize on the continual upheavals and changes on the Elon Musk-owned microblogging network to court users to join Threads instead. It’s not alone in that endeavor — other companies aiming to take on X include open source Mastodon, the Jack Dorsey-backed app Bluesky and startups like Pebble and Spill, among others.”
Wednesday • October 4, 2023
Artifact Is Adding a New Generative AI Feature
“The company believes the feature could help users make their posts more compelling as an eye-catching image can help tell their story. For example, it suggests users could create a landscape scene when posting about climate, or generate a concept car if talking about the future of EVs, among other things.
The feature, which has been in development over the past few months, can be accessed by tapping on the plus “+” icon in the photo frame when creating a new post on Artifact, then choosing the option “create with AI.” Users can then enter in their prompt to see the generated image appear. The prompt can include a subject, a medium (like illustration or 3D image) and a style (like pop art or photo realistic).”