• Thursday • May 30, 2024

    Avatar photo

    Industry News Source

    OpenAI Partners With Vox Media And The Atlantic To Bridge ChatGPT With Journalism

    This Collaboration Will Integrate Vox Media’s Portfolio and The Atlantic’s Articles Into ChatGPT and Other OpenAI Products

    The partnership aims to enrich ChatGPT’s 100 million users with trusted journalism from Vox Media’s properties, including Vox, The Verge, Eater, New York Magazine, The Cut, Vulture, and SB Nation. The Atlantic’s articles will also be accessible within OpenAI’s platforms.

    Vox Media will leverage OpenAI’s technology for both audience-facing and internal applications, enhancing tools like The Strategist Gift Scout. Additionally, the partnership will bolster Forte, Vox Media’s first-party data platform, by improving creative optimization and audience targeting for advertisers.

    The Atlantic will collaborate with OpenAI to shape future news experiences in ChatGPT and other products. This includes developing an experimental microsite, Atlantic Labs, to explore AI’s role in journalism. Queries surfacing The Atlantic will feature attribution and links to the full articles on their website, enhancing visibility and audience engagement.

    , ,
  • Tuesday • February 20, 2024

    Avatar photo

    Axios

    NYT plans to debut new generative AI ad tool later this year

    It Plans to Make the New Tool Widely Available to Marketers in the Second Half of The Year

    “This obviously demonstrates that we believe GenAI is an enabler and can be something that is effective for our business when used responsibly,” said Joy Robins, global chief advertising officer.

    The new technology, which is being created internally at the Times, will deliver a recommendation for where an ad campaign could perform best based on its message or objectives. The tool can also be used to target niche audiences that were previously unidentifiable based on their interests, aspirations and opinions. For example, a car company looking to position itself as family-friendly might use the tool to align some of its messages with articles about technology and others to pet owners across the Times’ site and app.

    , ,
  • Monday • February 5, 2024

    Avatar photo

    Industry News Source

    Microsoft is Teaming Up with Semafor on AI-Assisted News Stories

    ‘Signals’ Will be Written Entirely by Journalists with Microsoft’s Chatbot Acting as a Research Tool

    Microsoft is teaming up with media website Semafor on a new project that uses ChatGPT to aid in the creation of news stories, The Financial Times has reported. It’s one of several journalistic collaborations Microsoft is set to announce today, and follows a New York Times lawsuit filed against the software giant and its partner, OpenAI, for copyright infringement.

    Semafor, co-founded by former Buzzfeed editor-in-chief Ben Smith, will create a feed called “Signals” that will be sponsored by Microsoft for an undisclosed but “substantial” sum, the report states. It will highlight breaking news and analysis, offering a dozen or so posts per day. All stories will be written entirely by journalists, with the AI effectively acting as a research tool.

    ,
  • Tuesday • October 24, 2023

    Avatar photo

    Public Documents

    Spotify revenue up 11% to €3.4 billion ($3.6 billion)

    The Media Streaming Service Saw Monthly Active Users Rise 26% to 574 million

    , ,
  • Tuesday • October 17, 2023

    Avatar photo

    Industry News Source

    Snapchat Content Goes Beyond The App With New Embed Capability

    Snapchat Launches Embed Features To Allow External Posting for the First Time

    “Snapchat has introduced new embedding features, allowing users to share content on external websites. Users can now embed Lenses, Spotlight videos, public Stories, and profiles into online articles and websites.

    The new embed features mark Snapchat’s latest efforts to expand its content beyond the confines of its mobile app. This provides creators with new avenues for distributing their work and gaining exposure.”

    ,
  • Monday • October 9, 2023

    Avatar photo

    Techcrunch

    Threads Preps a Trending Topics

    To Compete With X, Instagram’s Threads Will Launch Demanded Feature

    “The addition would be another step toward making Threads more competitive with X as the Instagram-run app aims to capitalize on the continual upheavals and changes on the Elon Musk-owned microblogging network to court users to join Threads instead. It’s not alone in that endeavor — other companies aiming to take on X include open source Mastodon, the Jack Dorsey-backed app Bluesky and startups like Pebble and Spill, among others.”

    ,