Amazon Ads Offering Expands To Non-Marketplace Sellers
Sponsored Display is a Lead-Generation Feature for Businesses That Do Not Sell in the Amazon Store
Amazon Ads launched a beta for businesses allowing businesses that do sell products on its platform to generate leads through display ads across its network. Jeffrey Cohen, Amazon Ads Tech Evangelist, announced the rollout on Wednesday on his LinkedIn page. Sponsored Display is a lead-generation feature for businesses that do not sell in the Amazon store.
It captures shopper intent, those who have shown interest in a brand or product. The feature is built into the ad experience, helping brands not selling on the network to collect customer leads. Through lead-generation ads, Cohen explains, “customers can engage with ads to sign up for information directly in the ad creative. Customers will not be diverted from the website where they interact with the ad.”
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