Facebook’s Global Ad Revenue Poised To Top $100B In 2024: Report
The Platform is Poised to Surpass $100 Billion in 2024, With a Global Advertising Audience of 2.2 billion
Facebook, Meta’s original social media platform, has managed to survive over two decades of fluctuating consumer interests, major lawsuits and market fluctuations, remaining as the most populous and best-monetized social network in the world. Facebook’s revival, according to WARC, has been fueled by APAC advertisers targeting Western Gen Z consumers, paired with the success of AI innovation and a decision to move away from targeting in favor of outcomes.
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