First Netflix Games Set NFL Record, Become Most-Streamed Ever
Netflix Averaged 24.2 Million US Viewers on Christmas Day
Netflix delivered strong NFL broadcast-like viewership for its exclusive and first-time NFL airings on Christmas Day — averaging 24.2 million U.S. viewers for two games, according to Nielsen — and averted any industry concerning buffering or latency issues.
In addition, Netflix football airings became the most-streamed NFL games in U.S. history — surpassing those on NBCUniversal’s Peacock streamer, which in January aired an NFL Wild Card playoff game between the Miami Dolphins-Kansas City Chiefs. Peacock earned an average 22.9 million Nielsen-measured viewers.
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