Spotify’s Video-First Creator Payout Program Launches In U.S., U.K., Australia, Canada
The Company’s Partner Program is Promising a Cut of Ad Sales
Spotify has announced the launch of its “Partner Program,” a video-first initiative designed to pay creators in the U.S., the U.K., Australia, and Canada a portion of the company’s advertising revenue depending on how much engagement their videos receive from paid subscribers.
The program aligns the audio-streaming platform more closely with YouTube, especially as Spotify doubles down on video podcasting – a popular medium over the past year – and competes for more than audio budgets in the digital advertising pool.
SHARE