X Rolls Out Grok-Powered AI Ads
Some Major Brands Like Apple, Amazon, Unilever and Kraft Returning to the Platform
Shortly after Elon Musk’s artificial intelligence (AI) startup xAI debuted an update to Grok-3 and launched DeepSearch, the billionaire entrepreneur’s social platform X announced two end-to-end Grok-powered ad-creation features. The first element, “Prefill with Grok,” is designed to generate promotions for brands based on a URL. “Input your website URL, and Grok will generate ad copy, imagery, and a call-to-action (CTA) headline tailored to your brand,” the company explained in a recent X post.
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