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Wednesday • September 17, 2025

Industry News Source

Reddit Helps Brands Target Engaged Video Viewers

To Help Brands Better Target Engaged Video Watchers on the Platform, Reddit has Announced the Beta Launch of Its 6-second “Engaged Video Views”

“Unlike our traditional video view objective, which optimizes for shorter, 2-second views, 6-second Engaged Video Views goes deeper,” the company says, adding that the feature is designed to maximize meaningful interactions and ensure brands’ ad spend is driving results.

Advertising, B2B Software, Social Media

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