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Twitch adds a new live-shopping feature powered by Amazon Ads

Twitch Will Now Allow Its Users to Buy Products Without Dragging Them Away From the Stream They’re Watching

Announced ahead of TwitchCon, which kicks off today in San Diego, Twitch is launching the live-shopping feature in partnership with e.l.f. Cosmetics, a sub-brand of e.l.f. Beauty. The tech is powered by Amazon Ads.

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