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Amazon Planning Major Overhaul to Search and Shopping with AI Assistant

Amazon’s senior leadership see enormous potential in using AI to revolutionize the way people shop online

“Amazon is reportedly developing a new generative AI search engine, codenamed Project Nile, that aims to provide a more personalized, conversational shopping experience for its customers. According to internal documents and sources familiar with the plans, Project Nile will introduce an AI-powered conversational layer on top of Amazon’s existing search function to deliver more relevant results, expert recommendations, and detailed product comparisons.”

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