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The Information

Amazon to TV Ad Newbies: If You Buy Commercials, We’ll Make Them

Amazon Will Pay to Make Ads for Advertisers

“Amazon is approaching brands that already buy search ads on its e-commerce website with an unusual pitch: if you buy streaming TV ads, we’ll make them for you.

The incentive highlights the lengths Amazon is willing to go to in order to try to build a streaming ad business. Smaller brands that sell on Amazon often don’t have the money or expertise to make video commercials, and that typically makes them a less attractive source of business for an ad seller. In response, Amazon in recent months has been paying for the writing, shooting and editing of commercials if brands spend at least $15,000 to run them on Amazon streaming sites like Freevee and Twitch, according to two marketing consultants whose clients have taken Amazon up on the offer.”