Apple is selling Apple News ads directly for the first time
The Shift Toward Direct Sales Represents a Significant Milestone in Apple’s Advertising Ambitions
Apple has started selling its own advertising inventory for Apple News, two sources familiar with the effort told Axios. It’s pitching new ad units that it hopes will maximize revenue for itself and its publishing partners. Apple has been selling its own ad inventory in search and within its App Store for a while. Until now, it’s relied on third-party vendors to sell Apple News ads, limiting the revenue potential for itself and the thousands of publishers that distribute content on the free version of Apple News.
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