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Meta Expands Generative AI Tools to Boost Effectiveness of Ads

The Features Will Be Available in Meta’s Ads Manager, Global Access Completed Next Year

“Publicis Groupe and Media Monks were among the early advertising agencies that participated in the testing. Based on a survey by Meta, the company said 50% of advertisers expect the tools to save them five or more hours per week creating ads.

Meta has been steadily infusing AI into its advertising products to improve performance and make up for the loss of targeting data spurred by privacy changes from Apple Inc. In May, the company also launched Meta Lattice, which helps businesses predict the performance of ads.”

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