Microsoft Bing Advertising Revenue Up 19% (Back To Growth?)
Microsoft Reported Better-Than-Expected Earnings and Revenue For the Fiscal Fourth Quarter
Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter was 10 quarterly earning reports ago, in Q3 2022.
Microsoft wrote, “Search and news advertising revenue excluding traffic acquisition costs increased 19%.”
Here are the highlights of the report: Revenue was $64.7 billion and increased 15% (up 16% in constant currency), operating income was $27.9 billion and increased 15% (up 16% in constant currency), net income was $22.0 billion and increased 10% (up 11% in constant currency), and diluted earnings per share was $2.95 and increased 10% (up 11% in constant currency).
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