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Tuesday • January 20, 2026

Industry News Source

Microsoft Readies Ad-Supported Xbox Cloud Gaming

Bringing Ad-Supported Gaming to Its Cloud Service would give Brands an Entrance into Microsoft’s Premium Gaming Ecosystem

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Although unconfirmed, ads in this tier are expected to include two-minute pre-roll video ads that are typically unskippable. The service is undergoing internal testing with Microsoft employees.

Advertising, Cloud, Gaming

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