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Paramount Brings Live Shoppable Ads to the NFL Playoffs

Fans can shop for snacks and entertainment during the AFC Championship game in the CBS Sports digital storefront.

Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it’s bringing live, shoppable ads to Sunday’s NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs. To do so, the company is promoting its CBS Sports HQ digital storefront, a second-screen shoppable experience.

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