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Pinterest launches AI ad tools

Pinterest is Rolling Out New AI-Powered Ad Tools and Partnerships to Drive Better Performance and Brand Safety

Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. Pinterest is investing heavily in generative AI capabilities for more engaging, personalized ad formats and automating campaign optimization.

Pinterest is launching an “Ad Labs” innovation program to test prototypes like: Personalized background generation using its visual search AI to create aesthetically tailored lifestyle backgrounds for Product Pins. Interactive, shoppable collage ads that let users curate brand imagery, with early tests driving strong engagement.

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