Shopify Audiences supercharges customer acquisition with new Snap, Criteo, and TikTok integrations
Shopify Audiences Now Connects to All Major Advertising Platforms Including Meta, Google, and Pinterest
“A little over a year ago, we launched Shopify Audiences to simplify customer acquisition and help merchants improve return on ad spend (ROAS).
Since then, we’ve been fine-tuning it non-stop, rolling out algorithm enhancements every couple of weeks. This constant iteration on our machine-learning technology powering Shopify Audiences has helped merchants cut customer acquisition costs by up to 50%. Scotts Flowers NYC, for example, saw a 140% increase in ROAS, and apparel brand SIMKHAI credits 89% of new customers to Shopify Audiences.
Today, we’re unveiling an upgraded version of Shopify Audiences that delivers richer insights and connects to more ad channel partners including Snap, Criteo, and TikTok.”