SiriusXM and Narrativ Partner on AI Voice Replication for Audio Ads
The Partnership Aims to Cut Production Time and Costs, While Compensating Voice Actors
SiriusXM Media has signed a multi-year agreement with artificial intelligence startup Narrativ to use voice replication technology in its audio ads. The deal enables the satellite and online audio platform to replicate voice actors’ performances and produce localized ad campaigns at scale—a move aimed at reducing production costs and turnaround times, according to Lizzie Collins, senior vice president of B2B marketing and ad innovation, SiriusXM Media.
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