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NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.

The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.

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Wednesday • November 13, 2024

Industry News Source

The New York Times introduces new ad targeting to reach readers beyond hard news

Newspaper Completes Ad Integration of The Athletic and Opens Less Newsy Audiences to Advertisers

The New York Times announced an advertising update to its platform, marking the first time that all the brands in its portfolio, including The Athletic, are fully integrated into its ad machine. The Times’ ad team also said it would open new targeting categories that reach “superusers” and lifestyle content, while avoiding politics and hard news.

Advertising, Media

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