TikTok Announces AI Ad Tools For Precise Targeting
The Company Announced New AI-Powered Ad and Creator Tools Designed to Help Brands
TikTok, which became popular among users and brands because of its powerful algorithm, is making an effort to bring more real-time data-driven insights to advertisers.
At TikTok’s annual ad summit on Tuesday, the company announced new AI-powered ad and creator tools designed to help brands enhance their chances of reaching intended audiences with tailored campaigns.
By utilizing a data-driven AI approach to advertising, TikTok’s global head of product solutions and operations David Kaufman assured brands attending the event of the company’s full-funnel functionality – “from that first scroll to the final purchase.”
SHARE