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TikTok Gains Traction As A Search Engine Among Gen Z

Study Shows Gen Z Increasingly Using TikTok As a Search Engine

TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies.

Research shows that 40% of consumers now use TikTok to search for things they need or are interested in learning about. This trend is prevalent among younger people, with 64% of Gen Z (those born after 1996) and 49% of millennials (born between 1981-1996) turning to TikTok as a search tool.

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