TikTok Goes After Amazon Prime Day With Exclusive Brand Deals
When TikTok Launched Shop, it Quickly Became a Clear Rival to Online Retailers Temu, Shein, and Amazon
TikTok is challenging Amazon Prime Day next month with “Deals For You Days,” the social-media company’s own U.S. sales event that will feature savings on thousands of products from brands and retailers like L’Oréal Paris, Our Place, Too Faced and Zwilling USA.
Beginning July 9, the sales event will feature deals exclusively on TikTok Shop, with merchants and creators participating in content challenges for short video and TikTok Live shopping events “where they can interact directly with their followers and share their favorite products and best-sellers,” the company said in a recent statement.
The Live shopping events are indicative of TikTok’s Chinese doppelganger app Douyin, on which live-streams mark its biggest revenue driver, and will offer exclusive discounts on trending brands like Benefit Cosmetics and COOLA, as well as viral creators like Simply Mandys and Canvas Beauty founder Stormi Steele.
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