Yelp unveils enhanced ad targeting capabilities
Using Neural Networks has Reportedly Improved Many of its Services
Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Advertisers can leverage these new capabilities to maximize the cost-effectiveness and performance of their campaigns.
Improved ads package. Yelp can now better identify suitable pictures for a brand’s local business profile by leveraging neural networks to intelligently identify the content in images. It then makes a decision based on a range of factors that will appeal to consumers and match their search intent.