Snapchat Launches ‘Unconventional’ AR Sports Series With Creators, Brands
Each Episode Will Feature Popular Snap Creators and Brand Sponsors
Snapchat’s new “Snap Sports Network” is an immersive in-app viewing experience devoted to highlighting “unconventional” sports including dog surfing, hobby horsing, professional pillow-fighting, gurning (a British sport based on making the ugliest facial expression) and more.
According to Snap, 180 million Snapchatters watch sports coverage every month on average, and 67% of users report that Snap filters and Lenses offer a unique sports content experience, while 55% say the platform is their favorite for staying connected with sports-related content.
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