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The Information

TikTok Is Testing a $5-Per-Month, Ad-Free Version of Its App

Subscriptions for Social Media Services are Popular as Ever

“TikTok, which at one point last year was projected to generate $10 billion in annual ad sales, has been looking to diversify its revenue streams beyond advertising. It has invested heavily in TikTok Shop, the app’s nascent shopping service, including by hiring, building a delivery network and subsidizing merchants that offer big discounts and free shopping. Those investments mean TikTok Shop is expected to lose more than $500 million in the U.S. this year, as The Information has previously reported.”

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