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TikTok launches AI-powered creative assistant to streamline ad creation process

The Tool Offers Data-Led Suggestions That Could Improve Your Campaign’s Performance

“Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. Creative Assistant can help make content creation easier and faster by acting as your virtual assistant. By leveraging TikTok creative insights, it can suggest data-led ideas to help you create more effective and engaging campaigns.”

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