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New York Times

TikTok Shop Full Speed Ahead, Gaining Ground

The Leading Social Media Site Readies to Gain Ground in the Retail Market

The company is beginning to introduce TikTok Shop to all of the app’s users in the U.S., hoping to add a major new revenue stream. The new Shop tab on the main feed will roll out to all phones in the next couple of weeks & TikTok says it has 200K sellers so far and 100K creators making shoppable videos. Other retailers, online and offline, would be smart to keep an eye on this competitive threat.

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