About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • September 24, 2024
TikTok comes for Google’s ad business as it starts letting advertisers target its search results page
TikTok Says Brands Will Be Able to Reach Users When They Are Actively Exploring Content and Looking for Something Specific
After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. TikTok announced on Tuesday that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear in search results.
While TikTok’s search results page already includes ads, brands will now have full control over how their content appears on the page. Given TikTok’s influence on users’ shopping behavior, it makes sense for the company to give brands a way to reach consumers while actively searching for something.
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Thursday • September 19, 2024
Microsoft launches a Windows app for iPhones, Macs, and Android devices
Stream a Copy of Windows to Almost Any Device
Microsoft is launching a Windows app today for macOS, iOS, iPadOS, web browsers, Android devices, and even Windows PCs. The Windows app is essentially a hub for streaming a copy of Windows from a variety of sources, including Windows 365, Azure Virtual Desktop, Remote Desktop, and more.
This new unified app has been in testing for nearly a year and includes a customizable homescreen, multi-monitor support, and USB redirection so you can use local devices like webcams, storage devices, and printers as if they were plugged directly in to a cloud PC.
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Thursday • September 19, 2024
Amazon Ads launches a new AI Video generator
New Generative AI Empowers Advertisers to Elevate Creativity, Crafting Ads that Captivate Audiences
Today at Accelerate, Amazon Ads announced a new feature that uses generative AI technology to make it easier for advertisers to create more interesting and relevant video ads for customers. The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product’s distinct selling proposition and features, leveraging Amazon’s unique insights to vividly bring a product story to life.
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Tuesday • September 17, 2024
Snap is introducing an AI video-generation tool for creators
Content Created with Snap AI Video will Include a Watermark
At its annual Snap Partner Summit on Tuesday, Snapchat announced that it’s introducing a new AI video-generation tool for creators. The tool will allow select creators to generate AI videos from text prompts and, soon, from image prompts.
Snap says the tool will be available in beta on the web starting today for a small subset of creators. For now, Snap doesn’t have any plans to make Snap AI Video available to anyone beyond creators.
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Sunday • September 15, 2024
Huawei’s home-grown mobile OS without Android support set to launch this month
HarmonyOS Next is ‘Entirely Independently Developed and Autonomous’, Executive Says at Trade Fair
Huawei Technologies will soon launch the latest iteration of its home-grown mobile operating system HarmonyOS Next, an executive reportedly said, boosting the telecommunications equipment giant’s bid to take on Google’s Android and Apple’s iOS in the domestic market.
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Monday • September 9, 2024
YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed
Netflix’s Ad-Supported Tier is Less Than Two Years Old and Still Has Room to Grow
Key stat: Netflix saw a 16.8% increase in digital ad revenue in Q2 2024, marking the fourth consecutive quarter of growth, according to the company’s earnings. YouTube’s and Roku’s digital ad revenue growth peaked in Q1 2024, while Disney’s streaming revenue growth peaked in Q3 2023.
This year, Netflix’s connected TV (CTV) ad revenue will reach $760 billion, growing 36.8% YoY, according to our March 2024 forecast.
By phasing out its basic ad-free plan and cracking down on password sharing, Netflix is taking action to boost ad-supported subscriptions.
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