About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
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Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • September 24, 2024
TikTok comes for Google’s ad business as it starts letting advertisers target its search results page
TikTok Says Brands Will Be Able to Reach Users When They Are Actively Exploring Content and Looking for Something Specific
After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. TikTok announced on Tuesday that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear in search results.
While TikTok’s search results page already includes ads, brands will now have full control over how their content appears on the page. Given TikTok’s influence on users’ shopping behavior, it makes sense for the company to give brands a way to reach consumers while actively searching for something.
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Thursday • September 19, 2024
Amazon Ads launches a new AI Video generator
New Generative AI Empowers Advertisers to Elevate Creativity, Crafting Ads that Captivate Audiences
Today at Accelerate, Amazon Ads announced a new feature that uses generative AI technology to make it easier for advertisers to create more interesting and relevant video ads for customers. The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product’s distinct selling proposition and features, leveraging Amazon’s unique insights to vividly bring a product story to life.
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Tuesday • September 17, 2024
Snap is introducing an AI video-generation tool for creators
Content Created with Snap AI Video will Include a Watermark
At its annual Snap Partner Summit on Tuesday, Snapchat announced that it’s introducing a new AI video-generation tool for creators. The tool will allow select creators to generate AI videos from text prompts and, soon, from image prompts.
Snap says the tool will be available in beta on the web starting today for a small subset of creators. For now, Snap doesn’t have any plans to make Snap AI Video available to anyone beyond creators.
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Monday • September 9, 2024
AI-powered visual search comes to the iPhone
Apple Says The Feature Will Respect Your Privacy and That Its Services Will Never Store Your Images
Visual search is coming to the iPhone, powered by Apple Intelligence, Apple’s suite of AI capabilities, the company announced at Monday’s Apple Event 2024. The Camera Control, the new button on the iPhone 16 and 16 Plus, can launch what Apple calls “visual intelligence” — basically a reverse image search combined with some text recognition.
If you use visual intelligence to search for a restaurant, for example, it’ll pull up restaurant hours, ratings and options to check out the menu or make a reservation, Apple says. Or, if you come across a flier for an event, you can use visual intelligence to quickly add the title, time, date and location to your calendar.
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Friday • August 30, 2024
Amazon’s new Alexa voice assistant will use Claude AI
Its Own In-House Generative AI Models Reportedly Struggled by Comparison
The improved version of Alexa that Amazon’s expected to release this year will primarily be powered by Anthropic’s Claude artificial intelligence model, according to Reuters. The publication reports that initial versions of Amazon’s smarter, subscription-based voice assistant that used the company’s own AI proved insufficient, often struggling with words and responding to user prompts.
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Wednesday • August 28, 2024
OpenAI in Talks for Funding Round Valuing It Above $100 Billion
Thrive Capital and Microsoft are Among Investors Putting Several Billion Dollars Into ChatGPT Maker
OpenAI is in talks to raise several billion dollars in a new funding round that would value the startup behind ChatGPT above $100 billion. Venture-capital firm Thrive Capital is leading the round and will invest about $1 billion, according to people familiar with the matter. Microsoft MSFT -0.63%decrease; red down pointing triangle is also expected to put in money.
The new funding round would be the biggest infusion of outside capital into OpenAI since Microsoft invested around $10 billion in January 2023. Since then, an arms race has developed in Silicon Valley to build the most advanced artificial-intelligence systems in an effort to dominate an industry many say will revolutionize the economy.
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