About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Monday • November 3, 2025
Apple launches new web-based App Store
Apple Today Unveiled a Web-Based App Store at apps.apple.com, Enabling Users to Browse, Search, and Discover Apps — All from any Browser
The site features platform-specific dropdowns, the familiar Today tab with curated app and game recommendations, category browsing, and Apple Arcade highlights. A comprehensive search bar lets you find specific apps, while individual app pages deliver optimized screenshots, descriptions, and details in a clean, web-friendly layout that echoes the native App Store experience.
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Tuesday • October 7, 2025
Alternative app store AltStore raises $6M, connects with the fediverse
AltStore has Seen Notable Growth since the EU’s Digital Markets Act (DMA) Opened Up Competition in the App Store Market
The third-party app store known as AltStore, one of the first companies to offer an alternative app marketplace in the European Union, is preparing to connect its platform with the open social web known as the fediverse. The move would connect users on other open social apps, like Mastodon or Meta’s Threads, with updates from their favorite apps in a new way.
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Thursday • January 23, 2025
Epic Games kicks off plan to add third-party games to own mobile store
The Company Also Offers a Computer Graphics Software Widely Used by App Developers
“Fortnite” maker Epic Games said on Thursday it will add 19 third-party games to its own marketplace app on Google’s (GOOGL.O), opens new tab Android globally and 16 games on Apple’s (AAPL.O), opens new tab iOS in the European Union. The videogame company had launched its mobile game store in 2024, allowing it to avoid fees imposed by conventional app marketplaces such as Google’s Play and Apple’s App Store while making in-app purchases.
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Thursday • December 12, 2024
Epic Games’ app store will be preinstalled on millions of Android phones
Epic Has Signed a Deal with Telefónica to Get its App on Devices in Europe and Latin America
Epic Games has struck a deal with Telefónica to have its mobile storefront pre-installed on millions of compatible Android devices. As such, those who buy a phone from a Telefónica network such as O2 or Movistar in Spain, the UK, Germany and Spanish-speaking Latin America will immediately have the app, which offers access to Fortnite, Fall Guys and Rocket League Sideswipe. Epic will bring third-party games to the storefront as well, while the partners plan to offer mobile gamers on Telefónica’s networks extra perks over the next year or so.
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Thursday • September 19, 2024
Microsoft launches a Windows app for iPhones, Macs, and Android devices
Stream a Copy of Windows to Almost Any Device
Microsoft is launching a Windows app today for macOS, iOS, iPadOS, web browsers, Android devices, and even Windows PCs. The Windows app is essentially a hub for streaming a copy of Windows from a variety of sources, including Windows 365, Azure Virtual Desktop, Remote Desktop, and more.
This new unified app has been in testing for nearly a year and includes a customizable homescreen, multi-monitor support, and USB redirection so you can use local devices like webcams, storage devices, and printers as if they were plugged directly in to a cloud PC.
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Tuesday • July 16, 2024
Apple revamps App Store search layout, emphasizing ads and suggestions
Apple’s App Store Search Redesign Puts Ads Front and Center
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters: Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app install ads.
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