• Tuesday • October 7, 2025

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    Wall Street Journal

    Anthropic and IBM Partner in Bid for AI Business Customers

    The AI Startup and Enterprise Tech Giant Team Up to Make Anthropic’s Claude Models Available to Developers on IBM’s Software

    IBM’s latest integrated developer environment, or IDE, is the first product in which Anthropic’s flagship Claude AI models will be directly available. The tool is aimed at software engineers working for large businesses, and helps to automate development tasks like modernizing code. IBM said it plans to add Claude into more of its software soon.

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  • Friday • October 3, 2025

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    Industry News Source

    Microsoft Launches New Bing Places For Business

    Microsoft Launched a New Bing Places with a Recommendation Tool, Faster Google Business Page Import, and Automatic Migration for Existing Users

    Microsoft has rolled out a redesigned Bing Places for Business platform, moving business listing management to bing.com/forbusiness and introducing a new recommendation tool with streamlined import workflows.

  • Thursday • October 2, 2025

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    Industry News Source

    Snapchat Partners With Commerce Platform, Makes Targeting Easier

    Snapchat has Launched an In-App Integration with WooCommerce

    Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the popular ecommerce platform to tap into Snapchat Ads for more seamless consumer targeting. According to a statement from WooCommerce, the extension is designed to make it easier for brands to launch, track and manage direct-response campaigns for Snapchat’s 900 million monthly active users across the globe.

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  • Monday • September 29, 2025

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    Industry News Source

    TikTok launches Travel Ads to capture trip planning moments

    TikTok’s New Travel Ads Let Brands Reach High-Intent Travelers with Personalized, AI-Optimized Campaigns that Drive Discovery and Bookings

    Travel Ads leverage TikTok’s travel intent model and catalog integration to automatically serve personalized creatives at scale. Smart+ AI powers campaign setup, creative generation, and delivery optimization, aiming to convert discovery into bookings seamlessly.

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  • Thursday • September 25, 2025

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    Industry News Source

    Japanese insurer Tokio Marine and OpenAI partner on AI agent

    Deep Research Tool to Help Devise Regional Products for Sales Offices

    Japanese insurance group Tokio Marine Holdings is teaming with ChatGPT operator OpenAI to develop artificial intelligence agents that use in-depth data analysis to improve product planning and field customer inquiries, Nikkei has learned.

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  • Wednesday • September 17, 2025

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    Industry News Source

    Reddit Helps Brands Target Engaged Video Viewers

    To Help Brands Better Target Engaged Video Watchers on the Platform, Reddit has Announced the Beta Launch of Its 6-second “Engaged Video Views”

    “Unlike our traditional video view objective, which optimizes for shorter, 2-second views, 6-second Engaged Video Views goes deeper,” the company says, adding that the feature is designed to maximize meaningful interactions and ensure brands’ ad spend is driving results.

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