About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Monday • April 1, 2024
Walmart Advertisers Will ‘Plug’ In To Self-Serve Machine-Learning Tool For Creative
Creative Builder Will Integrate with a Performance Reports System for Creative and Provide Data to Support Campaigns
Walmart later this year will offer partners the ability to “plug” into the company’s self-serve tool powered by machine learning (ML) used to build and optimize ad creative through an API. The move is part of the company’s roadmap to widen its retail media business to include small marketers and international suppliers, as well as Marketplace sellers such as non-endemic retailers that have traditionally not sold products in Walmart’s physical stores.
New media in-store experiences are also being added. Walmart calls these “customer-centric connection points that give marketers more options to achieve their goals.” These include expanding expanding demo stations and sampling, and testing more areas to reach customers, boost awareness and drive consideration. They also support self-service capabilities such as in-store campaign management to the Walmart Ad Center, starting with TV Wall ads.
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Monday • February 26, 2024
GoDaddy introduces generative AI tool for small businesses
The New Tool Can Easily Generate Domain Names, Websites, Social Campaigns and More
Domain registry service GoDaddy today (Feb. 26) has unveiled Airo, a new artificial intelligence (AI) solution geared toward small businesses, per details shared with Marketing Dive. GoDaddy Airo can generate a logo, website, email and social campaigns within minutes based on a simple description, per release details. The launch of Airo is being supported by a multichannel campaign, “Power Your Future,” that will span TV and social media. The tool is meant to jumpstart the success of small businesses, with those that use GoDaddy’s AI tools generating 28% more sales, per release details. The latest unveiling from GoDaddy sees it join a slew of others looking to cash in on recent AI hype.
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Wednesday • September 6, 2023
Intuit Launches Generative AI Product
Intuit launches generative AI-powered digital assistant for small businesses and consumers
Intuit, the U.S. financial and accounting software giant, has unveiled its first customer-facing generative AI-powered solution: a digital assistant to assist small businesses and consumers.
Called Intuit Assist, the digital assistant is embedded across Intuit’s platform and products, namely TurboTax, Credit Karma, QuickBooks and Mailchimp, with a standard user interface to offer personalized recommendations using contextual datasets.
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