About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • January 20, 2026
Microsoft Readies Ad-Supported Xbox Cloud Gaming
Bringing Ad-Supported Gaming to Its Cloud Service would give Brands an Entrance into Microsoft’s Premium Gaming Ecosystem
Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Although unconfirmed, ads in this tier are expected to include two-minute pre-roll video ads that are typically unskippable. The service is undergoing internal testing with Microsoft employees.
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Friday • October 24, 2025
EA Sports Partnership To Develop AI Tools, Models For Gaming Content
Stability AI, Which is Best Known for Its Text-to-Image Model “Stable Diffusion,” will Work with EA Sports to Build “Smarter Paintbrushes”
Following its recent decision to become a privately traded company, video-game manufacturer Electronic Arts has announced a partnership with Stability AI to “co-develop” AI models, tools, and workflows that are intended to transform the process of creating gaming content.
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Friday • June 27, 2025
Runway is going to let people generate video games with AI
After Making Inroads in Hollywood, Runway is Entering the Gaming Market
This week, I was granted access to a new interactive gaming experience that Runway plans to make available to everyone as soon as next week, according to CEO Cristóbal Valenzuela. The consumer-facing product is currently quite barebones, with a chat interface that supports only text and image generation, but Valenzuela says that generated video games are coming later this year.
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Thursday • January 23, 2025
Epic Games kicks off plan to add third-party games to own mobile store
The Company Also Offers a Computer Graphics Software Widely Used by App Developers
“Fortnite” maker Epic Games said on Thursday it will add 19 third-party games to its own marketplace app on Google’s (GOOGL.O), opens new tab Android globally and 16 games on Apple’s (AAPL.O), opens new tab iOS in the European Union. The videogame company had launched its mobile game store in 2024, allowing it to avoid fees imposed by conventional app marketplaces such as Google’s Play and Apple’s App Store while making in-app purchases.
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Thursday • December 12, 2024
Epic Games’ app store will be preinstalled on millions of Android phones
Epic Has Signed a Deal with Telefónica to Get its App on Devices in Europe and Latin America
Epic Games has struck a deal with Telefónica to have its mobile storefront pre-installed on millions of compatible Android devices. As such, those who buy a phone from a Telefónica network such as O2 or Movistar in Spain, the UK, Germany and Spanish-speaking Latin America will immediately have the app, which offers access to Fortnite, Fall Guys and Rocket League Sideswipe. Epic will bring third-party games to the storefront as well, while the partners plan to offer mobile gamers on Telefónica’s networks extra perks over the next year or so.
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Thursday • May 9, 2024
Microsoft Plans Mobile-Game Store, Vying With Apple, Google
The Store Will Debut With Microsoft’s Own Games, Offering Discounts On In-Game Items
Microsoft Corp. will launch its own online store for mobile-game consumables in July, creating an alternative to Apple Inc. and Google’s app stores and their fees. The browser-based store will debut with Microsoft’s own games, offering discounts on in-game items associated with titles like Candy Crush Saga. Xbox President Sarah Bond announced the move Thursday at the Bloomberg Technology Summit. Later, Microsoft will open the store to other publishers.
Bond says the store is launching on the web, versus an app, so it’s “accessible across all devices, all countries, no matter what, independent of the policies of closed ecosystem stores.”
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