About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Wednesday • October 30, 2024
How Perplexity’s AI is reinventing search
You Get Concise and Relevant Summaries with Specific Citations
Perplexity is this year’s best new search tool. It uses AI to answer your questions based on online sources. You get concise, relevant summaries with specific citations. These source links allow you to verify information and dig deeper. Read on for examples, limitations, and alternatives.
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Saturday • October 5, 2024
Google’s Grip on Search Slips as TikTok and AI Startup Mount Challenge
A Flurry of New Offerings for Advertisers is Hitting the Market
Google’s grip on the nearly $300 billion search advertising business is loosening.
For years, the tech giant has seemed invincible in this corner of the ad market, which is the foundation of its business. Now, rivals are beginning to eat into its lead, and new offerings—fueled by the rise of artificial intelligence and social video—threaten to reshape the landscape.
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Thursday • October 3, 2024
ChatGPT is the most searched AI tool by far, but number two is surprising
A New Study Looks at the AI Tools People Are Searching For
Just last month, a study showed that — no surprise — ChatGPT is the most popular AI tool, at least in terms of app downloads. What was surprising about that research was that some other giant names in the AI business were absent, including Google’s Gemini.
Now, a new study from creative subscription service Superside has also dived into this topic. However, instead of focusing on app downloads, the study considers the number of searches people make for a particular AI. This research provides a strong sense of the AIs people might be interested in, but are not necessarily using.
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Wednesday • September 25, 2024
TikTok Enters Search Ads Market in United States
Discover How TikTok Search Ads Can Boost Your Holiday Marketing Strategy
TikTok is no longer just a platform for viral dances and meme-worthy content. With its latest feature, Search Ads, TikTok is positioning itself as a serious player in the world of paid search marketing. Announced on September 24th, TikTok launched its highly anticipated Search Ads in the United States, giving marketers a new way to reach consumers when they are actively looking for content, products, or services on the platform.
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Tuesday • September 24, 2024
TikTok comes for Google’s ad business as it starts letting advertisers target its search results page
TikTok Says Brands Will Be Able to Reach Users When They Are Actively Exploring Content and Looking for Something Specific
After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. TikTok announced on Tuesday that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear in search results.
While TikTok’s search results page already includes ads, brands will now have full control over how their content appears on the page. Given TikTok’s influence on users’ shopping behavior, it makes sense for the company to give brands a way to reach consumers while actively searching for something.
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Monday • September 9, 2024
AI-powered visual search comes to the iPhone
Apple Says The Feature Will Respect Your Privacy and That Its Services Will Never Store Your Images
Visual search is coming to the iPhone, powered by Apple Intelligence, Apple’s suite of AI capabilities, the company announced at Monday’s Apple Event 2024. The Camera Control, the new button on the iPhone 16 and 16 Plus, can launch what Apple calls “visual intelligence” — basically a reverse image search combined with some text recognition.
If you use visual intelligence to search for a restaurant, for example, it’ll pull up restaurant hours, ratings and options to check out the menu or make a reservation, Apple says. Or, if you come across a flier for an event, you can use visual intelligence to quickly add the title, time, date and location to your calendar.
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