• Friday • May 23, 2025

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    Industry News Source

    Reddit Releases Dynamic Ads To All Advertisers

    Reddit Introduced Dynamic Product Ads Shortly After it Finalized its IPO

    Last month, when Reddit began testing this new ad feature with a handful of brands, the company said the Dynamic Product Ads sprung from two key findings — that an average of 40% of new conversations on Reddit are related to purchase decisions and product categories, and that 75% of shoppers reported that they can have genuine discussions about which products or brands to check out on Reddit.

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  • Thursday • May 15, 2025

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    Industry News Source

    PayPal, Perplexity Team for AI-Powered Commerce

    Partnership Brings Agentic Commerce to the Perplexity AI-Powered Search Engine

    Perplexity AI has teamed with PayPal to offer users looking for products, booking travel or buying tickets the ability to check out instantly while using the search engine.

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  • Thursday • May 15, 2025

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    Expedia brings generative AI trip-planning tool to Instagram

    The Travel Company is Also Expanding its Search and Discovery Capabilities

    Expedia’s new Trip Matching feature capitalizes on the growing influence of social media on travel decisions, with nearly two-thirds of travelers reporting that such platforms are their primary source for inspiration, according to Expedia. Coupled with consumers’ growing use of generative AI, the company is demonstrating how it is adapting to an evolving digital landscape.

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  • Thursday • May 8, 2025

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    Public Documents

    Pinterest Announces First Quarter 2025 Results, Delivers 16% Revenue Growth and RecordUsers

    Record 570 Million Global Monthly Active Users, an Increase of 10%

    “Our strong results in the first quarter demonstrate continued momentum in revenue, user growth and engagement,” said Bill Ready, CEO of Pinterest. “As the macroeconomic and digital ad landscape evolves, our strategy and consistent execution has made Pinterest more resilient than ever. The fundamentals in the business are strong and we’re continuing to see healthy growth. Our AI advancements are helping users take action and make more intentional shopping decisions. We’re driving performance for advertisers and winning market share, giving us a solid foundation for long-term, sustainable growth.”

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  • Thursday • May 8, 2025

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    Industry News Source

    Meta Launches Thread Video Ads and Revives Facebook Live Ads

    At its NewFronts Event, the Company Revealed that Nearly 4.5 billion Reels are Reshared Across Meta Daily

    Meta is ramping up its Threads and Facebook ad and creator offerings while doubling down on video formats. At its NewFronts presentation today, the social media giant pitched advertisers on a suite of new video products, some fresh while others familiar.

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  • Wednesday • May 7, 2025

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    Industry News Source

    LinkedIn Launches AI-Powered Career Discovery Tools

    AI-Powered Job Search Process Will Enable Users to Describe Their Dream Job in Basic Terms, LinkedIn’s System Will Then Match to Actual Roles

    As you can see in this sequence, based on conversational queries, you’ll now be able to find job matches that align with what you’re after, even if you don’t know the technical industry terms or specifics.

    As explained by LinkedIn: “The new search experience that lets members describe their goals in their own words and get results that truly reflect what they’re looking for – even roles they didn’t know existed. This is the first step in a larger journey to make job-seeking more intuitive, inclusive, and empowering for everyone.”