About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Friday • October 25, 2024
X Revamps Ads Platform
The Company Says the Redesign is Focused on Attracting More Small Businesses and Driving Better Results
The microblogging app says its “entirely new X Ads platform,” available now to “select new advertisers,” uses the company’s AI technology to “enhance targeting efficiency.” Advertisers will also be able to set their desired cost per action — a feature aiming to help maximize SMBs’ profitability in the app.
In addition, the company says it has added other features, including bid optimization for brands’ target ROI, automatic tracking pixel creation for enhanced measurement, one-click DM support, and AI-powered “Auto Targeting,” which uses internal engagement insight to optimize delivery of brands’ ads to their desired audience.
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Tuesday • October 8, 2024
Snapchat is bringing ads to the Chat tab
Users Will Now Start to See “Sponsored Snaps” From Advertisers Alongside Messages From Their Friends
Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends.
Users won’t be notified about Sponsored Snaps and will be able to tell them apart from regular messages, the company says. If a person decides to leave a Sponsored Snap unopened, it will eventually be removed from their inbox. If a user decides to open a Sponsored Snap, they can reply to the ad or click on a link to learn more.
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Wednesday • September 25, 2024
TikTok Enters Search Ads Market in United States
Discover How TikTok Search Ads Can Boost Your Holiday Marketing Strategy
TikTok is no longer just a platform for viral dances and meme-worthy content. With its latest feature, Search Ads, TikTok is positioning itself as a serious player in the world of paid search marketing. Announced on September 24th, TikTok launched its highly anticipated Search Ads in the United States, giving marketers a new way to reach consumers when they are actively looking for content, products, or services on the platform.
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Tuesday • September 24, 2024
TikTok comes for Google’s ad business as it starts letting advertisers target its search results page
TikTok Says Brands Will Be Able to Reach Users When They Are Actively Exploring Content and Looking for Something Specific
After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. TikTok announced on Tuesday that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear in search results.
While TikTok’s search results page already includes ads, brands will now have full control over how their content appears on the page. Given TikTok’s influence on users’ shopping behavior, it makes sense for the company to give brands a way to reach consumers while actively searching for something.
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Tuesday • September 17, 2024
Snap is introducing an AI video-generation tool for creators
Content Created with Snap AI Video will Include a Watermark
At its annual Snap Partner Summit on Tuesday, Snapchat announced that it’s introducing a new AI video-generation tool for creators. The tool will allow select creators to generate AI videos from text prompts and, soon, from image prompts.
Snap says the tool will be available in beta on the web starting today for a small subset of creators. For now, Snap doesn’t have any plans to make Snap AI Video available to anyone beyond creators.
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Friday • July 19, 2024
X Launches Ads For Trending Events
The Company Says Advertisers Who Have Tested Trend Genius are Driving Record Engagement Rates
X’s strongest attribute is likely its position as a hub for public conversation around real-time events. This is why the microblogging platform previously known as Twitter is introducing “Trend Genius” ads, which utilize artificial intelligence to deploy “hyper-relevant ads” based on real-time conversation trends.
“We’ve seen time and again how time-consuming and labor-intensive it can be for advertisers and agencies to keep pace with culture; how challenging it is to swiftly deploy creative and paid media during the ‘lightning in a bottle’ moments relevant to their brand; and how ‘social media war rooms’ can only go so far,” the company posted on Thursday.
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