About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • September 24, 2024
TikTok comes for Google’s ad business as it starts letting advertisers target its search results page
TikTok Says Brands Will Be Able to Reach Users When They Are Actively Exploring Content and Looking for Something Specific
After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. TikTok announced on Tuesday that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear in search results.
While TikTok’s search results page already includes ads, brands will now have full control over how their content appears on the page. Given TikTok’s influence on users’ shopping behavior, it makes sense for the company to give brands a way to reach consumers while actively searching for something.
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Tuesday • September 17, 2024
Snap is introducing an AI video-generation tool for creators
Content Created with Snap AI Video will Include a Watermark
At its annual Snap Partner Summit on Tuesday, Snapchat announced that it’s introducing a new AI video-generation tool for creators. The tool will allow select creators to generate AI videos from text prompts and, soon, from image prompts.
Snap says the tool will be available in beta on the web starting today for a small subset of creators. For now, Snap doesn’t have any plans to make Snap AI Video available to anyone beyond creators.
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Friday • July 19, 2024
X Launches Ads For Trending Events
The Company Says Advertisers Who Have Tested Trend Genius are Driving Record Engagement Rates
X’s strongest attribute is likely its position as a hub for public conversation around real-time events. This is why the microblogging platform previously known as Twitter is introducing “Trend Genius” ads, which utilize artificial intelligence to deploy “hyper-relevant ads” based on real-time conversation trends.
“We’ve seen time and again how time-consuming and labor-intensive it can be for advertisers and agencies to keep pace with culture; how challenging it is to swiftly deploy creative and paid media during the ‘lightning in a bottle’ moments relevant to their brand; and how ‘social media war rooms’ can only go so far,” the company posted on Thursday.
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Friday • July 19, 2024
Snapchat Launches ‘Unconventional’ AR Sports Series With Creators, Brands
Each Episode Will Feature Popular Snap Creators and Brand Sponsors
Snapchat’s new “Snap Sports Network” is an immersive in-app viewing experience devoted to highlighting “unconventional” sports including dog surfing, hobby horsing, professional pillow-fighting, gurning (a British sport based on making the ugliest facial expression) and more.
According to Snap, 180 million Snapchatters watch sports coverage every month on average, and 67% of users report that Snap filters and Lenses offer a unique sports content experience, while 55% say the platform is their favorite for staying connected with sports-related content.
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Thursday • June 27, 2024
TikTok Goes After Amazon Prime Day With Exclusive Brand Deals
When TikTok Launched Shop, it Quickly Became a Clear Rival to Online Retailers Temu, Shein, and Amazon
TikTok is challenging Amazon Prime Day next month with “Deals For You Days,” the social-media company’s own U.S. sales event that will feature savings on thousands of products from brands and retailers like L’Oréal Paris, Our Place, Too Faced and Zwilling USA.
Beginning July 9, the sales event will feature deals exclusively on TikTok Shop, with merchants and creators participating in content challenges for short video and TikTok Live shopping events “where they can interact directly with their followers and share their favorite products and best-sellers,” the company said in a recent statement.The Live shopping events are indicative of TikTok’s Chinese doppelganger app Douyin, on which live-streams mark its biggest revenue driver, and will offer exclusive discounts on trending brands like Benefit Cosmetics and COOLA, as well as viral creators like Simply Mandys and Canvas Beauty founder Stormi Steele.
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Wednesday • June 19, 2024
Snapchat AI turns prompts into new lens
Snapchat’s Upcoming On-Device AI Model Could Transform Your Background — and Your Clothing — in Real Time
Snapchat offered an early look at its upcoming on-device AI model capable of transforming a user’s surroundings with augmented reality (AR). The new model will eventually let creators turn a text prompt into a custom lens — potentially opening the door for some wild looks to try on and send to friends.
You can see how this might look in the GIF below, which shows a person’s clothing and background transforming in real-time based on the prompt “50s sci-fi film.” Users will start seeing lenses using this new model in the coming months, while creators can start making lenses with the model by the end of this year, according to TechCrunch.
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