About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • February 25, 2025
X Rolls Out Grok-Powered AI Ads
Some Major Brands Like Apple, Amazon, Unilever and Kraft Returning to the Platform
Shortly after Elon Musk’s artificial intelligence (AI) startup xAI debuted an update to Grok-3 and launched DeepSearch, the billionaire entrepreneur’s social platform X announced two end-to-end Grok-powered ad-creation features. The first element, “Prefill with Grok,” is designed to generate promotions for brands based on a URL. “Input your website URL, and Grok will generate ad copy, imagery, and a call-to-action (CTA) headline tailored to your brand,” the company explained in a recent X post.
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Monday • February 24, 2025
Apple Vows to Build A.I. Servers in Houston and Spend $500 Billion in U.S.
The Company Pledged the Multibillion-Dollar Investment Over the Next Four Years and Said it Would Create 20,000 Jobs
Days after Apple’s chief executive met with President Trump, the company said on Monday that it planned to spend $500 billion and hire 20,000 people in the United States over the next four years and open a factory in Texas to make the machines that power the company’s push into artificial intelligence.
“We are bullish on the future of American innovation, and we’re proud to build on our longstanding U.S. investments,” Tim Cook, Apple’s chief executive, said in a statement. The company made similar, smaller pledges during the Biden administration and Mr. Trump’s first term, though it has not yet followed through on some of those promises.
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Friday • February 21, 2025
AI startup Genspark raises $100 million to compete with Google, source says
AI-Generated Search Results Can Offer a Single Answer With Citations
Search startup Genspark has raised $100 million in a series A funding round, valuing the startup at $530 million, according to a source familiar with the matter, as the race to use artificial intelligence to disrupt Google’s (GOOGL.O), opens new tab stranglehold on the search engine market heats up. The Palo Alto-based company currently has over 2 million monthly active users, and the round was led by a group of U.S. and Singapore-based investors, the source said.
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Thursday • February 20, 2025
Amazon tests search feature that shows products it doesn’t sell
Currently in beta, the expanded search function will send shoppers to a brand’s website if the product they want isn’t sold on Amazon.
As more brands turn to AI to help with product search, Amazon is looking beyond its platform to improve the customer experience. The move increases the chances for shoppers to find exactly what they need through the familiarity of Amazon’s site. When customers are redirected to a brand’s website, the brand manages all payments and orders. Some brands may use the Buy with Prime feature, though, which allows shoppers to receive Prime delivery benefits on their order, even if it isn’t sold by Amazon.
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Wednesday • February 19, 2025
Apple Unveils iPhone 16e, With In-House Chip That Cost Billions
The Company is Installing its Long-Awaited Cellular Modem in its Lowest-Priced iPhone
Apple announced the iPhone 16e on Wednesday, an update to a budget-friendly version of its flagship device. The most significant change to the phone will be invisible to users. Inside the phone is Apple’s first in-house cellular chip—a critical component for smartphones that enables cellular connections. The chip, which Apple dubbed the C1, is a long-awaited next step in Apple’s efforts to make more of its own technology, and especially to wean itself from having to pay billions annually to cellular-chip-maker and rival Qualcomm.
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Tuesday • February 18, 2025
Musk’s xAI releases artificial intelligence model Grok 3
Musk’s xAI Releases Artificial Intelligence Model Grok 3
Elon Musk’s xAI on Tuesday unveiled its latest artificial intelligence model, Grok 3, claiming it can outperform offerings from OpenAI and China’s DeepSeek based on early testing, which included standardized tests on math, science and coding. “We’re very excited to present Grok 3, which is, we think, an order of magnitude more capable than Grok 2 in a very short period of time,” Musk said at a demonstration of Grok 3 that was streamed on his social media platform X. The team also said it was launching a new product called “Deep Search,” which would act as a “next generation search engine.”
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