About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • January 20, 2026
Microsoft Readies Ad-Supported Xbox Cloud Gaming
Bringing Ad-Supported Gaming to Its Cloud Service would give Brands an Entrance into Microsoft’s Premium Gaming Ecosystem
Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Although unconfirmed, ads in this tier are expected to include two-minute pre-roll video ads that are typically unskippable. The service is undergoing internal testing with Microsoft employees.
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Tuesday • January 20, 2026
ChatGPT to begin testing ads as generative AI competition heats up
OpenAI said that Advertising will not influence the Answers ChatGPT provides and that Ads and Sponsored Content would be Clearly Labeled
OpenAI will begin testing advertising on ChatGPT, its generative artificial intelligence platform, in the coming weeks, the company announced in a blog post. OpenAI said it would implement several protections to assure users that the information they reveal on the AI platform would not be shared with advertisers and that what ChatGPT provides would be “driven by what’s objectively useful,” rather than advertising.
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Thursday • January 8, 2026
Disney Going ‘Vertical,’ Unveils AI ‘Ad Agent’
Disney+ will Start Up Short-Form Video Content for All Its Entertainment Programming
Disney is calling this a “vertical” video effort, where new “tiles” on short-form content will appear on its streaming platforms. In keeping with the continued industry-wide AI theme, Disney also announced efforts for new and old brands when it comes to quickly creating advertising messaging especially for connected TV platforms.
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Wednesday • January 7, 2026
Pinterest, Roku Bring Pinners To CTV
Following Its Acquisition of tvScientific, Pinterest has Announced a Creator-Focused CTV Series via the Roku TV Streaming Company
In line with HGTV programming or fixer-upper shows like “Queer Eye,” “Bring My Pinterest to Life” features known Pinterest creators, or “Pinners,” helping everyday people carry out the design projects they would likely be researching on the Pinterest app. The series will take place across six episodes, featuring creators’ Drew Michael Scott, Caroline Vazzana and Tay BeepBoop Nakamoto, who will work to transform real peoples’ Pinterest boards into real spaces while using specific products and brands advertised on the social platform.
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Tuesday • January 6, 2026
Walmart Opens Up Ads in Gen AI Shopping Agent Sparky
The Retailer is Also Using AI to Make Recommendations for Advertisers
Walmart wants in on the AI advertising boom. The retailer announced that it is actively testing ads within Sparky, its AI shopping agent, after an initial test last fall. Ads within Sparky may appear as a sponsored prompt when shoppers ask the tool questions for product recommendations.
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Monday • January 5, 2026
TikTok Launches Immersive Hub For Sponsored Sports Content
The GamePlan Hub will also Feature Live Event Schedules, Standings, the Ability to Buy Tickets to In-Person Games, and the Opportunity to Create Fan Content
In an effort to help official sports organizations better utilize growing sports fandom and relevant cultural movements on TikTok, the ByteDance-owned video-sharing platform has announced a new global in-app resource called “TikTok GamePlan.” Relevant videos will include an anchor link that is intended to drive viewers to the dedicated in-app destination where official sports-centric accounts can be discovered more easily.
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