About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Monday • February 24, 2025
Apple Vows to Build A.I. Servers in Houston and Spend $500 Billion in U.S.
The Company Pledged the Multibillion-Dollar Investment Over the Next Four Years and Said it Would Create 20,000 Jobs
Days after Apple’s chief executive met with President Trump, the company said on Monday that it planned to spend $500 billion and hire 20,000 people in the United States over the next four years and open a factory in Texas to make the machines that power the company’s push into artificial intelligence.
“We are bullish on the future of American innovation, and we’re proud to build on our longstanding U.S. investments,” Tim Cook, Apple’s chief executive, said in a statement. The company made similar, smaller pledges during the Biden administration and Mr. Trump’s first term, though it has not yet followed through on some of those promises.
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Monday • February 17, 2025
AWS Remains $330bn Cloud Market Leader, Driven by AI Growth
Microsoft Azure and Google Cloud Outpaced AWS in Percentage Growth Terms During the Fourth Quarter
Amazon Web Services retains its position as the cloud infrastructure market leader, as spending reached US$330bn in 2024 amid increased demand for AI services, according to research from Synergy Research Group. The research found Microsoft Azure and Google Cloud outpaced AWS in percentage growth terms during the fourth quarter, though AWS maintained its market share at 30% compared to Microsoft’s 21% and Google’s 12%.
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Friday • January 3, 2025
Microsoft to spend $80 billion in FY’25 on data centers for AI
Microsoft and OpenAI Were Reportedly in Talks Regarding the Construction of a Data Center Facility
Microsoft has earmarked $80 billion in fiscal 2025 to build data centers designed to handle artificial intelligence workloads, according to a company blog post.
Specifically, the tech giant plans to build out AI-enabled data centers “to train AI models and deploy AI and cloud-based applications around the world.” Of that $80 billion allocation, more than half will be spent in the United States, according to Microsoft Vice Chair and President Brad Smith. The tech giant’s 2025 fiscal year ends in June.
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Wednesday • March 27, 2024
LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
Google Has Prompted a Slew of New Innovations Across the Industry
One such feature that will be implemented by LinkedIn Ads is UTMs — Urchin Tracking Modules — which has snippets of code attached to the end of an ad’s URL that are automated and dynamic, intended to improve tracking without browser cookies yet still focused on privacy. UTMs are automated and dynamic, and meant to improve tracking without browser cookies.
LinkedIn’s solution monitors campaign performance without third-party cookies. The company plans to roll out the tool this week. Marketers previously had to manually create UTM parameters for campaigns, but with Dynamic UTMs, this process is automated. Now they can add static and dynamic URL parameters to campaigns.
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Tuesday • August 8, 2023
Microsoft Edge for Business Will Launch Next Week
Edge for Business Lets You Separate Personal and Professional Browsing
Microsoft Edge for Business will ship to broad availability next week. The experience is designed to help users keep their personal and professional browsing separate. It will be released with Microsoft Edge stable version 116. Signing into Edge using Microsoft Entra ID will automatically transition you to Microsoft Edge for Business.
The service shows Microsoft is angling to compete with other browser providers like Apple and Google.
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