About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Monday • December 1, 2025
Amazon’s AI chatbot Rufus drove sales on Black Friday
Amazon’s AI Chatbot, Rufus, saw a Surge of Adoption on Black Friday, according to New Data Published by Market Intelligence Firm Sensor Tower
In the U.S., Amazon sessions that resulted in a purchase surged 100% on Black Friday compared with the trailing 30 days, while sessions that resulted in a purchase and didn’t include Rufus increased by only 20%. In addition, Amazon saw a 75% day-over-day increase for sessions that included Rufus and resulted in a purchase, compared with just a 35% day-over-day increase for sessions without Rufus that had resulted in a purchase.
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Tuesday • November 4, 2025
Shopify says AI traffic is up 7x since January, AI-driven orders are up 11x
The Company’s Advantage in the AI Era comes from Its Ability to Access the Data from Millions of Merchants and Billions of Transactions
E-commerce software provider Shopify is bullish on AI-powered shopping agents, citing AI as an “incredible tool” to enable more entrepreneurs and calling it the “biggest shift in technology since the internet” during its third-quarter earnings call. The company, which partnered with ChatGPT maker OpenAI in September, reported that traffic from AI tools to its online stores is up 7x since January of this year, and purchases attributed to AI-powered search have increased by 11x.
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Thursday • October 16, 2025
Twitch adds a new live-shopping feature powered by Amazon Ads
Twitch Will Now Allow Its Users to Buy Products Without Dragging Them Away From the Stream They’re Watching
Announced ahead of TwitchCon, which kicks off today in San Diego, Twitch is launching the live-shopping feature in partnership with e.l.f. Cosmetics, a sub-brand of e.l.f. Beauty. The tech is powered by Amazon Ads.
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Tuesday • October 14, 2025
Walmart partners with OpenAI for ChatGPT shopping feature
Shares of the Company Rose 5% to $107.21 at Market Close Following the Announcement
Walmart said on Tuesday it was partnering with OpenAI to enable customers and Sam’s Club members to shop directly within ChatGPT, using the AI chatbot’s Instant Checkout feature. The world’s largest retailer is expanding its use of artificial intelligence as companies across sectors adopt the technology to simplify tasks and cut costs.
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Wednesday • September 17, 2025
Amazon Upgrades AI From Chatbot to Business Partner
Amazon has Upgraded Project Amelia with Agentic AI that can Reason, Plan and Take Actions with a Seller’s Approval
The company said in a press release Wednesday (Sept. 17) the enhanced Seller Assistant now goes beyond Q&A guidance to monitor inventory, manage compliance and generate advertising campaigns, positioning the eCommerce giant as a more active partner to the millions of independent merchants on its marketplace.
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Tuesday • September 2, 2025
Walmart+ adds Peacock to streaming offerings to better compete with Amazon Prime
Walmart Will Soon Expand Its Streaming Offerings to Its Subscription Members, with the Retail Giant Announcing a New Partnership with NBCUniversal’s Peacock
Starting Sept. 15, Walmart+ subscribers can choose to receive ad-supported versions of Peacock Premium or Paramount+ as part of their membership. Every 90 days, Walmart+ members can switch between the two services.
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