About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Wednesday • October 2, 2024
Amazon Follows Google Into Visual Search To Strengthen Shopping
The Company Announced Five Visual Search Features From Visual Suggestions to Circle to Search.
Images influence purchases. This is one reason that generative AI performs well when it comes to shopping apps and features. Amazon Lens internal data suggests a 70% increase year-over-year in site traffic worldwide when using this approach.
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Thursday • September 19, 2024
Amazon Ads launches a new AI Video generator
New Generative AI Empowers Advertisers to Elevate Creativity, Crafting Ads that Captivate Audiences
Today at Accelerate, Amazon Ads announced a new feature that uses generative AI technology to make it easier for advertisers to create more interesting and relevant video ads for customers. The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product’s distinct selling proposition and features, leveraging Amazon’s unique insights to vividly bring a product story to life.
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Monday • September 9, 2024
Amazon and Walmart are search advertising’s growth engines
Walmart’s Search Ads Match Amazon’s in Breadth and Consistency
The trend: Google’s share of search ad revenues will dwindle to a hair over 50% this year, down from about 55% two years earlier. Retail media search will capture the majority of new search ad dollars over the next few years.
As the channel gains momentum, generative AI (genAI) and measurement are two areas to watch. So, which retailers are capturing retail media search ad budgets, and what’s next in retail media search?
Walmart leads the pack: Walmart’s (a distant) second to Amazon. It will account for nearly 4 in 10 non-Amazon retail media search ad dollars this year—more than any other single competitor. That translates to $2.42 billion in search ad revenues.
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Friday • July 12, 2024
Amazon’s AI shopping assistant rolls out to all users in the US
Rufus Will Answer Questions About Shopping and Also Politics
Amazon’s AI shopping assistant, Rufus, is rolling out to all users in the US on Amazon’s mobile app. You can pull up the shopping assistant by tapping the orange and blue icon in the right corner of the app’s navigation bar, where Rufus can answer questions, draw comparisons between items, and give you updates on your order.
Amazon first introduced Rufus in February but only made it available to a small group of users. Rufus uses Amazon’s product listing details, reviews, and community Q&As, along with some information from the web, to inform its answers.
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Thursday • July 11, 2024
Amazon Ads Offering Expands To Non-Marketplace Sellers
Sponsored Display is a Lead-Generation Feature for Businesses That Do Not Sell in the Amazon Store
Amazon Ads launched a beta for businesses allowing businesses that do sell products on its platform to generate leads through display ads across its network. Jeffrey Cohen, Amazon Ads Tech Evangelist, announced the rollout on Wednesday on his LinkedIn page. Sponsored Display is a lead-generation feature for businesses that do not sell in the Amazon store.
It captures shopper intent, those who have shown interest in a brand or product. The feature is built into the ad experience, helping brands not selling on the network to collect customer leads. Through lead-generation ads, Cohen explains, “customers can engage with ads to sign up for information directly in the ad creative. Customers will not be diverted from the website where they interact with the ad.”
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Thursday • June 27, 2024
TikTok Goes After Amazon Prime Day With Exclusive Brand Deals
When TikTok Launched Shop, it Quickly Became a Clear Rival to Online Retailers Temu, Shein, and Amazon
TikTok is challenging Amazon Prime Day next month with “Deals For You Days,” the social-media company’s own U.S. sales event that will feature savings on thousands of products from brands and retailers like L’Oréal Paris, Our Place, Too Faced and Zwilling USA.
Beginning July 9, the sales event will feature deals exclusively on TikTok Shop, with merchants and creators participating in content challenges for short video and TikTok Live shopping events “where they can interact directly with their followers and share their favorite products and best-sellers,” the company said in a recent statement.The Live shopping events are indicative of TikTok’s Chinese doppelganger app Douyin, on which live-streams mark its biggest revenue driver, and will offer exclusive discounts on trending brands like Benefit Cosmetics and COOLA, as well as viral creators like Simply Mandys and Canvas Beauty founder Stormi Steele.
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